

💬 Attendees will explore innovative practices, cross-sector collaborations, and global strategies for creating positive societal impact. The program includes inspiring keynotes, hands-on workshops, and case studies that demonstrate the transformative potential of social marketing.
🗝️ Key highlights include:
• Winter Training School with practical courses on behavior change
• Skills workshops on resilience and behavioral influence
• Breakout sessions with global case studies and research
• Plenaries on AI’s role in social marketing and conservation strategies
• Exclusive networking events, including an evening social at Santa Barbara Castle
🎟️ WSMC 2025 is your chance to connect with thought leaders, gain cutting-edge insights, and become part of a global movement driving positive change. Secure your ticket today!