• 60 new exhibitors generated additional interest – and sales

• 5000 trade visitors were able to extend their product range and profit potential

• Trade fair organizer Zimmermann stresses: no contradiction between sustainability and low prices

The presence of 60 new exhibitors at the 33rd International Trade Fair for Retail Promotions and Imports (IAW) in Cologne added considerably to the event’s product diversity and offered retailers more opportunities to boost their sales. A total of 260 exhibitors from 22 countries took part in the autumn show, representing an increase of 15 percent compared with the last event in spring. Approx. 5000 trade visitors from 66 countries took advantage of the diverse array of products to add favourably priced items to their range and to stock up on goods for the upcoming Christmas trade.