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FTT Embedded Finance & Super-Apps North America
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Join an exciting and disruptive community of 350+ retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators in one of the most creative locations in the world.

TAKING FINANCIAL SERVICES EVERYWHERE

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

UNDERSTANDING THE OPPORTUNITY

Are we all fintech now? With a growing ecosystem of distributors, it is crucial to understand the opportunity and prepare for change. Learn from those at the forefront of developing embedded finance strategies. Come away with an understanding of the value for your business and customers.

TECHNOLOGY: THE ENABLERS

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, IaaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and SuperApps

PAYMENTS & BEYOND

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

INSURANCE

Where and from whom will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.