Brian Mooney is Global Practitioner in Strategy with Strathclyde Business School. Brian has three decades experience as a strategy consultant and executive, working with many influential thought leaders including CK Prahalad, Gary Hamel, Robert Norton, Yves Doz and Henry Chesbrough, as well as serving as Managing Director and Chief Strategy Officer for several public and private businesses.

In this Masterclass, Brian will draw on his experience to explain what exactly it means to ‘be strategic’ and how to foster a culture of strategic thinking. He will share first-hand experiences of how strategic thinking initiatives led to multi-billion-dollar new businesses at companies such as Nokia and Shell and provide a framework for improving strategic thinking for individuals, teams, organisations, and entire nations.